CENTRAL LONDON WINNER:
The designer’s brief was to re-design Vernon House from dated student nurses’ accommodation to highly desirable boutique accommodation that embraces its’ enviable central location and welcomes guests to ‘live like a local’ within the community.
The design needed to represent the cosmopolitan character of Primrose Hill; materials were to be visually high specification yet low maintenance and physically the designs were to maximise every millimetre, so that the limited space available was no compromise on the facilities provided.
This innovative project won this category for its truly outstanding transformation which showed real creativity. The judges said the end-result is a ‘stylish and appealing space’ and they were impressed with Pascoe Interiors response to a challenging brief and for showing great examples of collaboration between different disciplines.